So the great holiday shopping season begins again. You are already seeing the ads for “Black Friday Specials”. The news stories about the crazy things people will do to get a “great deal” on the items that want to buy for Christmas gifts. I saw a story on the news last night about a couple that was camping out in front of a Best Buy store a week early so they could be first in line! Camping out – tent and all!
How did we get here? Well it’s been brewing for a long time and in today’s economy retailers will be anxious to get every sale, so there should be some good deals. The term “Black Friday” has been around for a long time. It typically has referred to the day or time of year that retailers started to be profitable for the year. Thus going from being “in the red” to being “in the black”. However if you ask most people what they think “Black Friday” is and you will probably get a much different answer.
Why? Because the deals are so great that people will do all sorts of things to save that kind of money. 22 million people shopped on Thanksgiving Day last year. Sales that start at midnight or 5:00am. Do you really want to get up that early? The crush of people trying to get in the front door to grab the item they are looking for. With limited quantities in stores, you might not even get the chance to buy the item you wanted. Then after all that you may face a wait to purchase your items of an hour or longer.
So what’s the alternative? Online shopping – It has grown over $100 billion in sales in the last six years. It is easy to see why – no lines, no waiting in check out lines, shop anytime 24 hours a day from the comfort of your home and there are plenty of great online deals.
So relax and enjoy your Thanksgiving and all that wonderful food and family time. As for “Black Friday” well we are starting early at Pure Scented Candles. The sale starts on Thursday but you don’t have to rush out to get great deals on great scented candles. The special lasts all weekend. We’ll be ready when you are ready. Happy shopping.